You might be losing business because you have not yet defined an authentic brand name and culture for YOU and your business.

In this episode of The MagicBrad Show I had a conversation with Elizabeth and Casey Peak about their photography and branding business.

Your Authentic Reflections

When you watch the video, they will reveal some very insightful strategies that are vitally important to the success and survival of a business.

Many businesses struggle and are barely getting by, simply because there is not an authentic brand around their business. they may have possibly built their business from ideas that were inauthentic and not genuine and true to the personality of yourself.

You can watch the video below, or you can jump directly to their website. However the video will be very helpful for you to understand these important and in-depth principles.

GO TO YourAuthenticReflections.com

You can also learn more about the Synergy Collaborative and our other Synergy Ventures by going to a link for the collaborative right here.

SEE SynergyCollaborative.com

The residence of the Twin Cities here in Minneapolis and St. Paul are always looking for home-improvement professionals, and they can find them at the Minneapolis Home Show.

Also known as the Minneapolis Home and Garden Show. It’s the BIG one!

And I owned my exposition management company (MediaMax) producing the Home Improvement and Design Shows in the suburban communities, I really enjoyed meeting all of the contractors.

We were focused more on the smaller communities in Shakopee, Maple Grove, Lakeville, Brooklyn Park, and Woodbury.

Have you ever heard of the Hopkins Home Remodeling Fair? Well, that is not ours, but we did do a show in the same venue one time.

Maybe you saw some of our TV commercials or heard some of our radio commercials. We branded ourselves as The Expo Guys. Me and my friend Rick Martinek started the company from the ground up.

If you are looking for more events in the Twin Cities, you can go to one of my websites that I used to list multiple business events happening here in Minneapolis and St. Paul for me

SEE TwinCitiesBusinessEvents.com

I have asked marketers many times, what is a marketing sales funnel and usually they give me a very vague answer.

The reason a lot of people can’t explain what a marketing funnel is, is because it is more of a concept than it is an actual thing.

The concept of a marketing sales funnel, is simply moving a prospective customer along the sales process. They start out as a cold prospect not knowing anything about you or your business or your product, and then they get to know, like and trust you and your business and get a little closer to clicking that by now button.

A sales funnel, is essentially building a relationship.

People don’t care how much you know, until they know how much you care.

The Internet is a very busy and crowded place. So marketing online can be very difficult because of the plethora of distractions online.

For me, I have the most success when I can get someone off the Internet and back into the physical world. This is why I use live events to market products and services and build relationships.

I also use direct mail postcards that are delivered by the United States Postal Service to send iMessage to prospective customers.

The longevity of a postcard is much longer than an email or a social media post.

Here is my pitch!

The software that I use to send my postcards, greeting cards and personalized gifts is called MailBoxPower, and I call this my Magic Marketing Tool because of the features inside.

SEE: MagicMarketingTool.com

Some of the features inside of the software are the print merge feature that allows you to personalize each individual piece that is delivered. Also there is a list builder inside where you can purchase mailing lists by geographic and demographics elements. And there is the automation of campaigns that you can set.

I use this software to promote the people that are participating in the Synergy Collaborative.

Some thing I have not done since I was a very young child, is considering painting and learning watercolor painting techniques for something new to do.

My interest in watercolor painting specifically is the cleanup process. I would not want to get into things that required those toxic solvents. Plain water seems to be so much easier.

I’m not really sure why I have an interest in this, other than I am open to whatever happens. I am wondering what subject I would get into painting. And then I thought maybe it would be classic magic effects.

• Cups and balls
• Linking rings
• Coin magic
• Cards Magic
• Rope magic
• etc.

Perhaps also the classic illusions like levitation‘s, zigzag illusion, cutting a lady at half also known as the sawing a lady in half.

I do not know that I would want to do peoples faces, because I know that that can be a challenge. But who knows maybe I am a natural born artist.

Do you have any experience in watercolor painting? Perhaps you wanna give me some tips.

I will keep this simple!

The main reason Minnesota Health Insurance or Any insurance for that matter is out of control, is because of the interaction between the insurance companies, and the health care providers.

My health providers, I am referring to the larger corporations and organizations, and not referring to the actual care provider individuals like nurses.

It is the crazy nuts cost of getting anything done. And the reason these prices are out of control, is because the insurance companies pay for it.

No the reason the insurance companies can afford to pay for it, is because of the way that the insurance business model is designed.

In the design of insurance business models, there are a lot of people that are putting money in, and a lesser amount actually use the service.

It is almost like the lottery.

A lot of people pay to play the lottery, but very few ever when significantly.

Just like in healthcare, a lot of people are paying for insurance, but only a few people actually use it. One thing that actually adds more insult to the injury, is sometimes, more often than not, insurance companies refuse to pay for certain situations. They are covering there but.

The cost of healthcare and medical attention, has become so expensive, that an individual pretty much absolutely needs insurance to cover these costs.

A lot of this is the medical device manufacturers as well. There is no reason that a stainless steel “surgical” screw needs to cost $100.

The reason this industry has become so corrupt, is that people need to live. It is literally a life or death situation when it comes to healthcare. The surgeons, the manufacturers, the pharmaceuticals for medication etc. have “we the people”, painted into a corner. We essentially need them.

Yes, glass breaks!

If you live in the Twin Cities, you might be looking for a Minneapolis window replacement company that is affordable and that you can TRUST.

You might be thinking of window replacement companies for your car or truck. However I am referring to windows for your house.

Living in Minnesota, it gets very cold in the winter, and actually blazing hot in the summer. This means you need windows that are energy-efficient. They can’t be leaky. Also the old single pane or double pane windows are obsolete.

So then, where do you find these window companies? Certainly you can Google search and find their website, but how do you know you can actually trust the company that popped up online?

Steve the Window Guy

Minnesota RUSCO

Anderson Windows

Most of these companies are a big corporations, and they do not have genuine relationships with prospective customers. It is always the individual sales person that builds the relationship. And you need to learn to trust these people. And the truth is, they need to learn how to earn your trust.

Currently, I am using a very cool piece of software that allows me to use the United States Postal Service to mail postcards, greeting cards and personalized gifts to my clients customers and friends. This software is called mailbox power, and I refer to it as my magic Marketing tool, because of the magical like features inside.

SEE: MagicMarketingTool.com

If you are looking for reputable contractors that provide window installation for houses, my suggestion is to meet with them face-to-face. You can find them at home improvement expos here in the Twin Cities.

SEE: TwinCitiesBusinessEvents.com

If you have any questions about tradeshows, Events, Conventions, CONferences, seminars, workshops or expos, please give me a call. I really enjoy talking about using live events to promote products and services.

GO TO MagicBradPresents.com

Let’s connect! Come and join me at the next Synergy First Thursdays Business Social.

SEE SynergyFirstThursdays.com